- High abandonment figures in magazine subscription renewal.
- Proper UX e-commerce heuristics not met in the platform.
- Target audience not well versed in digital transactions.
- Decaying figures in printed publication sales.
Team and Responsibilities
- Follow e-commerce best practices from Baymard's E-Commerce Checkout Usability research.
- Cater the process to our largest segment (grandparents)
- Gather information about the recipient kids to taylor the experience and make it personal for the buyers
- Focus on sentiment "This is a gift to your kids" instead of the generic "Buy this magazine"
UX process and strategy
UX process and strategy. David Linke & Tonya Sutherland